What to Expect From Couponing – May Edition

It's hard to believe it has already been a month since my last installment of What to Expect from Couponing, but here we are a month older and hopefully a month wiser!  May is a great month for couponers.  Although a bit premature in some parts of the country this year, it's the unofficial launch of the summer shopping season.  The summer shopping season is definitely polar for couponers.  By the time July rolls around, we will hear the beginning of the grumblings about "no food coupons in the … [Read more...]

What to Expect from Couponing – February Edition

What can you expect from couponing in February?  Lots of change!  This first weekend of February is now home to the Superbowl.  In the grocery industry, it is basically treated just like a national holiday.  In all seriousness, it's one of the top five grocery weekends of the year!  If you are the brand manager for certain categories, you can make or break your budget for the entire year in this one weekend.  This is your time to capitalize on hot sales for snacks and appetizers.  Salty snacks … [Read more...]

What Should I Expect from Coupons – January Edition

January is a time of new beginnings.  Many of us come up with resolutions that we have no intention of keeping.  Others will turn over a new leaf that will change the way they live for the rest of their life.  Regardless of where you fit on the spectrum, there is one thing for certain: couponing is still hot! In 2011 we saw a huge spike in the number of people that started couponing. It lasted into February of 2012 and then started to decline. We had a new generation of "born again … [Read more...]

What to Expect from Coupons – November Edition

Now that the time has dropped back an hour and we are greeted by both darkness and light much earlier than I would like, there are quite a few things going on in the world of coupons. November and December are the Holy Grail for marketing companies and advertising agencies. It's the last chance to hit your numbers for the current year in hopes of renewing a contract with your client for the next year to come. Manufacturers work all year to prepare for the single biggest grocery holiday of the … [Read more...]

What can I Expect from Couponing in the Coming Weeks? October Edition

What can you expect from couponing in October? Well, September 21 has come and gone and Autumn is officially here.  The days are getting shorter and the nights are getting longer.  People are staying home more and eating more meals as a family.  Dry grocery sales have started to increase.  If you read the September Edition of this series, you will see that things have tracked pretty much as I predicted.  The coupon inserts have started carrying more grocery coupons and the health and beauty … [Read more...]

What Can I Expect in the Coming Weeks? September Edition

Over the coming weeks you will notice a lot of changes in the face of the grocery industry.  Many of you should have already noticed that we are seeing more and more food coupons each week.  This trend will continue from now until the end of the year.  Believe it or not, there aren't that many more weeks of coupons between now and January.  We lose at least three between Thanksgiving and Christmas!  Because of this, you should have also noticed that the expiration dates on your coupons are … [Read more...]

What can I Expect from Coupons in the Coming Weeks? August Edition

I have read quite a few posts on the wall and have gotten a few emails and comments in webinars from people who are wondering "When will I see more food coupons?"  Well, you have my attention!  Here is your answer. In the summer time, the typical family does not consume nearly the amount of food that they do in the winter time.  This is especially true with the items that we stockpile in mass quantity like canned goods, pasta sauces, etc.  You will typically find coupons for picnic items and … [Read more...]

What to Expect From Couponing – June Edition

This article won't take nearly as long to write as many of the others because the short answer is that June is pretty lame for couponing. Well, to be fair, at least 3/4 of it is. When you get to the end of the month, things start ramping up for the 4th of July. The truth is that things are in a pretty serious lull. Kids are getting out of school, families are leaving on vacation and the stores are pretty desolate......until the last week of the month. The produce department is in full swing … [Read more...]

What to Expect From Couponing – April Edition

April is a fun month for couponers.  It is a month of transition and with the arrival of Spring in late March, it's a month of new beginnings.  For me, April is almost like the official transition from the cold winter months into the summer season with a quick drop-in on spring.  Let's see what we can expect in the stores this month! The produce department will be buzzing with tons of new offerings.  I typically only like to buy domestic produce, so it's a great time of year for me.  In fact, … [Read more...]

What to Expect from Coupons – March Edition

Ready to learn about coupons in March? It is hard to believe that we are into the third month of 2015 already. It literally seems like yesterday that the kids were tearing through wrapping paper on Christmas morning and now it's a distant memory.  As winter draws to a close and spring is upon us, we are in a fun time of the year for couponers.  The weather will begin to change, the days will become longer and people will be staying out of their homes more and more.  Little League, scouting and … [Read more...]