How are Stores Paid for Coupons?


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Stores are Paid for Coupons??? How are stores paid for coupons? Inquiring minds want to know! The overwhelming majority of the population at large probably doesn't give this a second thought, but the Wiz Kids, that's a different story! When you clip a coupon, it is only about 1/3 of the way through it's life cycle. In order to understand where coupons go, it's important to understand how they arrive! Manufacturers have very sophisticated marketing strategies that take many variables into … [Read more...]

Why Stores Don’t Lose Money on Coupons


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Coupons vs. Stores A lot of people that are new to couponing and don't know the ropes email me asking how the stores are "able to stay in business."  I think that there is a common misconception that the stores are losing money like crazy due to the use of manufacturers' coupons.  The truth of the matter is that this couponing craze should have store revenues at an all time high! Why Stores are NOT Losing Money To understand how the stores aren't losing money, you have to understand that … [Read more...]

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