What Should I Expect from Coupons – January Edition

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January is a time of new beginnings.  Many of us come up with resolutions that we have no intention of keeping.  Others will turn over a new leaf that will change the way they live for the rest of their life.  Regardless of where you fit on the spectrum, there is one thing for certain: couponing is still hot!

In 2011 we saw a huge spike in the number of people that started couponing. It lasted into February of 2012 and then started to decline. We had a new generation of “born again couponers arise in January of 2013 and they were gone nearly as quickly as they arrived. This phenomenon of people seeing “Coupon Jesus” in December and January continued in 2014. I don’t suspect that this will change as we head into 2015.  For those of you that are new to the game, I write this series so that you have a few thoughts to ponder as you begin to dip your toe in the water.  For those of you that are cagey veterans, I hope you are able to pick something up from this as well!

The Holidays are over.  I know, it’s not rocket science.  It’s not earth shattering news, but it’s the truth.  With another New Year’s officially in the books, the face of the grocery game has changed once again.  As companies’ financial statements start over (just like the rest of us), their budgets have been refreshed and their sales achievements have been reset to zero.  As a couponer, this is a good thing!  I want companies to come out with all guns blazing at the first of the year.  So far we are projecting 4 awesome coupon inserts for the first weekend in January 2015!  In addition, the printables that dropped on January 1 will make for serious freebies and money makers in the weeks to come.    We all have the ammo, what are we going to do with it?  That’s the million dollar question.  There are quite a few things that you should be looking for as you head out to the grocery and drug stores this week.

Buy Turkeys Now

One great way to save money on meat is to buy a couple of frozen turkeys now.  These things are like bomb shelter food.  They keep forever and they will feed an army.  The one place that they will not stay is in the meat department freezer.  Although the frozen section of the meat department is one of the most profitable areas, it’s also one of the areas with the least amount of storage space.  I am not suggesting that every single meat department out there will have turkey on sale.  I am suggesting that the ones that did a really bad job of ordering will have a ton of leftovers and they will be pricing them to move.  As a meat department manager, if you miss your order on Thanksgiving, you have Christmas to recover.  If you are still long after Christmas, it’s liquidation time.

Many of you are working on living a healthier lifestyle in 2014.  Turkey is a great way to do it and it will keep the fat out of your refrigerator while leaving the money in your wallet.


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Huge Sales on Sodas, Snacks, Beer and Chips 

As we leave several holidays behind us, we are rapidly approaching what has basically become the newest “national holiday”, the Superbowl.  With the Superbowl comes big time sales on snacks.  Salty snacks will sell more units during the weeks leading up to the Superbowl than nearly any time during the year.  You will want to pay special attention to the other “party items” that will go with those salty snacks.  Aside from the big sales, marketing reps will be out to make a name for themselves and get their companies some return on their Superbowl advertising dollar.

Keep your head on a swivel as you rush through the store because peelies, tearpads and blinkies will be out in full force.  Of course, the Superbowl is the big day, but let’s face it, there will also be tons of playoff parties across the country every weekend from now until the end of football.


Cereal and Healthy Breakfast at Stockpile Prices!

Medical professionals advise each of us to start out day right with a solid breakfast.  As the population at large pushes to the healthy lifestyle, more people will be eating cereal, oatmeal, bran, etc. than any other time of the year.  Companies capitalize on this by promoting their products through both sales and manufacturer coupons.  The first 2-3 weeks of January may just be the right time for you to fulfill your cereal stockpile for the entire year!

Frozen Food Deals Heat Up 

Frozen food is my “sleeper section” in the month of January.  Remember, people want to eat healthier.  Others have said that they want to “not eat out as much”.  Either way, they want to eat good, they want to eat healthy, the want to eat conveniently and they want to eat cheap.  Keep a focus on frozen food.

With brands like Healthy Choice, Weight Watchers, Lean Cuisine and others, you can bet there will be ridiculous sales in the frozen food area.  For those that want to “splurge” a little bit and have their favorite appetizers during the big game, you can bet your last dollar that TGI Friday’s et al will capture their fair share of the market by aggressively marketing and pricing their line of products.

Cold and Flu Season is Here 

The grocery stores and drug stores both want foot traffic.  Even if it means using meds as a loss leader, they want you in their store.  Last year, Andrea and I were able to fulfill our entire OTC medicine stockpile in the month of January.  I can tell you that it has come in handy just this past month.  When you already feel like you have been hit by a truck, the last thing you want to do is get in the car and go to get some medicine.  It’s a comforting feeling to know that you can shuffle out to the stockpile in your robe and slippers and find everything you need to be pampered.

We have our meds, our soups, cough drops and even a shot of whiskey out in the stockpile.  A quick trip to grab a couple of things and I am back in bed under the covers praying that I will feel better when I wake up.  Watch these sales every single week.  They are going to be good.  Make sure you are watching the back-end deals through Register Rewards and Extra Care Bucks as well.  They are out in full force in the current ads so I don’t see that slowing down any time soon either.


Certainly this is not an all-encompassing article, but it gives you some good food for thought as you begin to strategically plan how you will stock your home.  If there are things that you find exceptional deals on, we always welcome your comments and feedback through comments to our post or on our Facebook page.  Through the power of the masses, we will all save more in 2014 than we have every saved before!  You heard it here first!


  1. tara moncrief says:

    i love the deals that come out every month but especially in January.

  2. Great article!

  3. This was a great Article!

  4. Christine Smatlak says:

    Definately answered alot of my questions about whats to come

  5. Thanks for all the great articles and advice!

  6. I find this type of article to be especially helpful – the ones that give me a heads up on what type of things to be watching for. I feel like a lot of the time, I am just a bit behind to be able to make my coupons work to their full potential. Articles such as this one help me to get a little bit of an edge by making me aware of what to be ready for.

  7. passing the info on to a beginner

  8. Janet Gillich says:

    Thanks for the great article. My stockpile has gone done alot the past month and can’t wait to replenish somethings!

  9. Thanks, I’m ready to start the New Year, with savings and building a stockpile. 🙂

  10. Amy Delgado says:

    As usual great advice David! Thanks for the reminder. Look forward to even bigger savings in 2013! happy New Year!!

  11. great article—love your posts

  12. Great article David. I am defiantly on the list of trying to not eat out as much.

  13. Wow you worded that perfect

  14. Gale Kelly says:

    Once again, you have refreshed my memory for the great deals in the month of January. Thank you for all you do!

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