What to Expect From Couponing – April Edition

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April is a fun month for couponers.  It is a month of transition and with the arrival of Spring in late March, it’s a month of new beginnings.  For me, April is almost like the official transition from the cold winter months into the summer season with a quick drop-in on spring.  Let’s see what we can expect in the stores this month!

The produce department will be buzzing with tons of new offerings.  I typically only like to buy domestic produce, so it’s a great time of year for me.  In fact, April and May are when the produce racks are loaded up with homegrown fruits and veggies.  After May, you will see produce start to shift to Mexican and Central American producers.   Easter is the last of the big, hearty, holiday meals.  That said, you should see the usual suspects on special Easter week: potatoes, sweet potatoes, celery, etc.  Once this week is done, it will be berries, melons and grapes. They lead the charge into summer and will stay there with a quick visit from kiwi, cherries and other soft fruits as we near June and July.

The deli will be buzzing with fruit and veggie trays as well as deviled eggs and other holiday garnishes.  April is kind of a slow month as people are cooking that last big meal and then spending the rest of the month trying to work it off!  It is really the “calm before the storm” for this area of the store because they will do more business in May, June, July and August than the rest of the year combined.  Pre-packaged potato and macaroni salad lead the way as the preferred sides to the ever popular fried chicken satchels and whole rotisserie birds.  Deli employees will be happy to take a break for a little bit because they will be working their fingers to the bone shortly.

The bakery is another fun spot during April.  Coconut cakes are huge during Easter.  In addition, cream cakes, pound cakes, angelfood cakes and dessert cups are often the dessert of choice when paired with fresh strawberries and whipped cream.  Watch for any combination of these to be on sale in the coming weeks.  If your bakery is the section of the store that is responsible for stocking the bread, then you will want to pay attention to the myriad of coupons for King’s Hawaiian bread.  I have both store and manufacturer coupons that have made for some really good deals.  Aside from that, the bakery is basically on autopilot the rest of the year.

The meat department takes on one of the largest transformations in the store during April.  This is the last ditch effort to get rid of excess cold weather inventory.  Look for deals on roasts and large cuts of beef.  In addition, you should be able to find some really good deals on hams after Easter.  The stores will not want to carry the excess inventory for a couple of reasons.  First, they don’t want the dollars sitting there.  Second, hams are big.  They take up a lot of space.  They need that for grilling season.  If you are a fan of whole and portion hams, watch out.  Some meat managers will get really aggressive and give you a chance to stock your freezer for pennies on the dollar.  As soon as Easter is over, grilling season is immediately in full swing.  Many of us have already been using the grill in great anticipation.  The difference between now and then is that the pricing will match the store’s desire for you to grill.  Many stores will run a “steak of the week” ad for the rest of the summer.  It typically runs ribeye, strip, t-bone and sirloin with filet mignion mixed in occasionally.  Remember, when the steak of the week is on sale, so is the larger, primal cut. This gives you a chance to save an additional dollar or two per pound and buy enough to last the summer long.  I am a little different in the summer, I like to get mine fresh each week.  It will be interesting to see how this plays out now that we have the foodsaver.  I smell a test run!

The dairy department will be heavy on cream based product.  Sour cream, cream cheese, whipping cream, etc are huge for the holiday.  Everyone will be buying these things along with butter to make their favorite recipes.  You will also find deals on gallons of tea and other punches/juices that are used to make special holiday beverages.  Our family always makes a special drink with cranberry juice, sprite and orange sherbet . We have been doing this for as long as I can remember.  In addition, shredded and block cheeses will be in many shopping carts this weekend.  Headed into the summer months, these will be replaced by singles and slices.

Frozen food isn’t overly exciting.  They just came off of “frozen food month” in March, so the ads won’t be nearly as hot.  The movers and shakers will be frozen rolls and dough, Cool Whip and possibly frozen veggies.  Again, overall, frozen food is taking a much needed break before ice cream season hits in full force.

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This is the last ditch effort for the grocery department to get rid of it’s canned goods!  In addition, stores will go through shelf resets that will cut back on the space for cold weather items and increase the space for the grilling season. Canned green beans will be reduced to 4-5 shelf facings while canned pork n beans will be expanded dramatically.  Salad dressings, mustard, mayo, ketchup and other condiments are getting geared up for the ‘lighter” summer months as well.  This is the time of year when you will start to see the food coupons go away and inserts will be geared more toward personal care and health & beauty products.  Yes, there will be food coupons, just not in the same volume that we have been accustomed to receiving.  You will really need to be on your toes when it comes to using match-ups and planning your trips as this time of year can lead to a lot of overspending.  Take advantage of clipping services and insert services so that you have the benefit of coupons from other geographies if you are not finding what you need in your area. Also, as with any other major grocery holiday, make sure you are paying attention to point of sale coupons. Peelies, hangtags and tearpads will be out in full force this week!

I look forward to having all of the Wiz Kids share their successes as we open up a new chapter in our couponing lives!


  1. Thanks for all the great tips!:)

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